Jock MKT is one of the most interesting fantasy sports platforms because of your ability to make money on any individual player available on the market. Other users will dictate the price of players, meaning you’ll always have the option to buy anyone in the player pool.

You may be forced to pay a premium for the best players on the slate, although their price tag will never exceed the $25 per share you’ll receive if they lead the slate in scoring. You aren’t forced to buy high-priced options, though.

With over 100 players on the market, some will go overlooked every Sunday. You don’t need to buy the most expensive options on the market to have the potential for a massive payday. In this article, I’ll look at my favorite potential values for Week 13.

Kenny Golladay, WR, New York Giants

Jock MKT Projection: 11.9 FPs

Max IPO Bid: $3.50

Break-Even Rank: 47

Golladay’s been a massive bust in his first season with the New York Giants. Through 8 games, he’s posted 23 receptions for 372 yards without finding the end zone on 41 targets. He’s recorded a near-career-low 56.1% catch rate, although he boasts 16.2 yards per reception. Still, that’s slightly lower than his career average (16.7). 

Golladay started the season out with success, recording 10+ fantasy points in 3 of his first 4 games. He posted 20.6 fantasy points without scoring against the New Orleans Saints, flashing plenty of upside. Golladay was then injured against the Dallas Cowboys, scoring 0 fantasy points on only 35% of the offensive snaps. He’s since totaled 15 fantasy points in 3 games since returning from injury. 

Golladay gets a great matchup against the Miami Dolphins this weekend. They’ve struggled against the pass, allowing 262.5 passing yards per game and 7.1 adjusted yards per attempt this season. Miami’s also given up 20 passing touchdowns and a 4.2% passing touchdown rate in 2021. 

The Dolphins have allowed the second-most air yards (1,873) in the NFL, trailing the Washington Football Team by only 12. They also rank in the bottom-10 of the league in yards after the catch (YAC) allowed (1,501). Overall, Miami’s allowed a league-high 3,374 airYAC, which sits over 100 yards higher than the next closest team. 

Golladay’s only seen 19.3% of New York’s air yards in 2021, as he’s dealt with an inconsistent role and injuries. He does boast a 13.2 aDOT, though, suggesting that he’d record plenty of air yards if given more volume. He isn’t great after the catch, averaging only 3.8 yards after the catch per reception. That number could increase is this great of a matchup, though. 

One of the biggest keys to this play is all of the injuries in the New York offense. Kadarius Toney and Sterling Shepard aren’t expected to play, while John Ross is questionable for this game. Lesser receivers, such as Dante Pettis and C.J. Board, are on IR as well. That leaves Golladay as the de facto WR, and he saw 55.7% of New York’s air yards in a similar situation last weekend. 

He ranks 78th in Jock MKT’s pre-rank for Week 13. Golladay’s projected for 11.9 fantasy points, which would be his second-highest score of the season. He’s likely to go overlooked on this slate, though. Daniel Jones has already been ruled out, and Mike Glennon will draw the start. Most will likely want to stray away from the headache of Glennon, keeping Golladay’s price tag low. He certainly comes with plenty of risk with the Giants’ offensive situation, but he will see plenty of opportunity in this matchup. 

Eli Mitchell, RB, San Francisco 49ers

Jock MKT Projection: 12.16 FPs

Max IPO Bid: $4.75

Break-Even Rank: 36

Mitchell’s enjoyed an outstanding rookie season for the San Francisco 49ers thus far. He’s posted 693 yards and 4 touchdowns on 143 carries. He boasts 14 receptions for 108 yards on 15 targets through 8 games. 

Mitchell’s seen mixed results at times this season, although he generally produces when given the touches. He’s posted double-digit fantasy points in 4 of his last 5 games, including a 30.8 fantasy point performance last week. He’s averaging 19 fantasy points per game over that span. 

Mitchell gets a great matchup against the Seattle Seahawks this weekend. They’re allowing 124.9 rushing yards per game and 3.9 yards per carry this season. Seattle’s also given up 10 rushing touchdowns in 2021. 

One of the most surprising aspects of Mitchell’s game is his situational success. He’s faced the second-most 8+ man boxes in the NFL, ranking behind only Christian McCaffrey in that category. He’s still averaging 4.8 yards per carry, ranking seventh in the NFL in rushing yards over expectation per attempt, according to NFL Next Gen Stats. 

Mitchell’s seen a solid red zone role for San Francisco as well. He’s turned 14 red zone carries into 60 yards and 3 touchdowns. He’s also seen team-high carries inside the 10 and inside the 5 this season. 

One of the more overlooked factors of Mitchell’s game is that he has the ability to contribute through the air. He’s posted 5 receptions for 35 and 43 yards in 2 of his last 3 games. Mitchell could be utilized more in the 49ers’ passing attack with Deebo Samuel out this week, adding to his overall upside. 

Mitchell owns a pre-rank of 76th on Jock MKT for this weekend. He’s projected for 12.16 fantasy points, which would be his third-lowest total of the season. I don’t truly expect Mitchell to go as overlooked as his rank suggests. That’s why I bumped his max-IPO bid higher than I posted most weeks. Still, I believe he has the potential to lead the slate in scoring, so this gives us a massive edge at his current price tag.

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